SCORE To Host Free Workshop on "Search Engine Marketing"

Date: Thursday, November 30, 2017 9:30 am - 11:00 am

SCORE To Host Free Workshop on "Search Engine Marketing"

DATE: Thursday, November 30th, 2017
TIME: 9:30 AM to 11:00 AM EDT
LOCATION: Guilford Fire Department, 390 Church Street, Guilford, CT 06437

The Southeastern Connecticut chapter of SCORE, a nonprofit association dedicated to the success of small businesses, will present a free Small Business Workshop on "Search Engine Marketing."

While there are countless forms of marketing, search engine marketing (SEM) will literally "put your business on the map." In this 90-minute workshop, respected media marketer Maria Miranda of Miranda Creative will outline 10 key actions you can take to improve your chances of being found by your target audience on the leading search tools of Google, Yahoo, Bing and Facebook.

Highlights of the presentation include:
• A search engine primer
• Google's algorithm and the impact on SEO (search engine optimization)
• Google maps/places and Google+
• Organic SEM vs paid SEM
• The impact of social media and the importance of content

You will leave this class empowered to make changes in your own marketing efforts and, as a result, will improve your search results in less than 30

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